C-HR...SUV...What? | Luther Brookdale Toyota

Let’s get weird. Toyota just did and we like it. We’re used to Toyota’s traditional, more conservative designs, and they just unveiled a brand new vehicle at the Geneva Motor Show. We must say, it’s far from traditional. This new small crossover SUV is called the C-HR and it’s shaking up the SUV world as you know it. Weird. Bold. Cool. The C-HR is everything, but boring.

The new Toyota C-HR will compete with other subcompact SUVs like the Honda HR-V and Mazda CX-3. The C-HR’s first concept unveiling actually came out at the 2014 Paris Motor Show, but under Scion’s name. Toyota is taking a radical styling turn by incorporating unconventional styling and utility into this new vehicle and we’re excited to see where Toyota decides to take its future designs.

So, you might be wondering what C-HR stands for. That’s okay. We were wondering the same thing. It stands for “Coupe - High Rider.” This is partially what makes it a bit strange. Traditionally, coupe means “two doors” and the C-HR has four. However, you can’t really tell it has four doors, so maybe that’s where Toyota was going with the name. A redefinition, you might say. Perhaps what’s even weirder is that it has four doors and a hatch, but it’s not a hatchback.

It reminds us a bit of the Nissan Juke, but a little more toned down and quite a bit roomier. Karl Schlicht, executive VP of sales functions with Toyota Motor Europe declared, “No more boring Toyotas.” The C-HR “shows that we have the capability and the desire to change our design language and be more aggressive, polarize, not try to be kind of vanilla for everyone,” Schlicht said. It sounds like Toyota is taking steps toward a vastly new take on its design, and the C-HR is the first big leap.

The new Toyota RAV4 should be a very proud big sibling to the C-HR. Since the C-HR isn’t expected to hit lots in the U.S. until 2017, we can firmly say that the Toyota RAV4 in Brooklyn Center, MN is still one of our favorites.

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